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3 Keys to Managing Your Social Footprint. Social Media Governance: Part 1
Every New Year you naturally begin setting goals and making plans to achieve new heights in your career and personal life. You know that the best way to reach (and exceed) goals is to make a plan,...
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How to Conduct an Effective Social Media Audit! Social Media Governance: Part 2
Last week I began a series on Social Media Governance with the first post titled 3 Keys to Managing Your Social Footprint. In that post I stressed the distinction between social presence governance...
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Social Media Governance: Reduce Corporate Risk and Strengthen Brand Equity
If you have been following my Social Media Governance series, you know that I have introduced new terms and laid out several processes to help you strengthen your Social Media Governance plan. The last...
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NEW Study! Mortgage Industry Social Media Footprint – Being Social Sells!
Every industry has adopted social media at different levels and each industry analysis shows a particular pattern of performance with social media. Regulated industries, such as the Mortgage Industry,...
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Why Social Media Security & Authenticity Require Vigilance
This morning I awoke to a private message from an old and distant friend. I don’t hear from her very often so this caught my attention. Why was she reaching out to me? It turns out she had just...
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Social media ROI vs. Opportunity Cost
To successfully use social media in an enterprise often requires support from the C-Suite. However, when it comes to getting buy-in from the C-level execs, the argument is often “What’s the Social...
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Brand Disrupted: How Social Media and Brand Protection Technology Converged
Every few years technology evolves and something wondrous emerges that affects businesses and consumers in a significant way. Often, the new technology replaces an existing technology, or even makes it...
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Social Media Compliance for the Mortgage Industry
When used properly, web and social media sites are powerful marketing tools which can bring customers to your door; however, they can also bring the regulators knocking. The FFIEC has finalized its...
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Enterprise Social Media Account Management
Taming Your Enterprise Social Media Presence Your boss has just asked you to inventory all the social media accounts used across the enterprise. On the surface, enterprise social media account...
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The C-Suite Demands Social Media Governance – A Case Study
Over the last 6 months we’ve seen several large enterprises make commitments to incorporate social media into their governance, risk and compliance (GRC) practices. As a result, digital teams are...
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How to Avoid HIPAA Violations in Social Media
HIPAA – those are five letters that keep healthcare compliance and risk officers awake at night. As we’ve explored before, a business of any size is going to be challenged to stay on top of its social...
View ArticleA List of Brands on Ello
With the new social network Ello getting 30,000-40,000 signup requests per hour, the platform has attracted our interest at Brandle. As you may know, our Brandle Presence Manager helps companies...
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Why Social Media Security & Authenticity Require Vigilance
This morning I awoke to a private message from an old and distant friend. I don’t hear from her very often so this caught my attention. Why was she reaching out to me? It turns out she had just...
View ArticleClik here to view.
3 Keys to Managing Your Social Footprint. Social Media Governance: Part 1
Every New Year you naturally begin setting goals and making plans to achieve new heights in your career and personal life. You know that the best way to reach (and exceed) goals is to make a plan,...
View ArticleClik here to view.
The C-Suite Demands Social Media Governance
Over the last 6 months we’ve seen several large enterprises make commitments to incorporate social media into their governance, risk and compliance (GRC) practices. As a result, digital teams are...
View Article
